Costa Rica's tourism industry

Costa Rica has recently adopted the tourism industry and has become something else. I first visited Costa Rica in the summer of 07. I stayed in Arenal, located in the northern lowlands. It wasn't really big in the American fast food and tourism; everything was still local. I was able to take a van to the base of the Arenal Volcano and hike as close as safely possible to it. I personally loved Costa Rica because it gave me the feeling of being in a nice, homey yet foreign place. I then visited Costa Rica again in 2009 and there was much change. I went to the same location and I saw that it had developed a lot more on the tourist spectrum. I noticed that McDonalds had popped up on some main roads. Tourism just became more cliché. Overall if I had to rate Costa Rica, I would give the beaches a 7, and the jungles an 8.